Branding Guidelines

Girlguiding has a strong brand and a strong visual identity can help us to grow guiding and express to external audiences who we are and what we do.  

Girlguiding’s branding and identity is simple to use for all of our members. There are a selection of guidelines to support you to use our branding and to ensure that a consistent identity is achieved across the charity. Some of these guidelines will require you to logo into the members’ area of the main Girlguiding website.

If you have any further questions on the use of logos or branding then please contact the county office.

Unit, District & Division Logos
Please make sure that you use up to date logos in all of your letters and literature. You can generate your logo on the Online Print Centre.

Identity Guidelines
Advice for everyone on all aspects of our brand can be found in the Girlguiding Identity Guidelines.

Badge Guidelines
Before you get a new badge designed make sure you’ve read the Badge Guidelines.

Please also take note of the additional guidance that has been issued by Girlguiding HQ.

If you’re looking for letterhead templates, compliments slips or PowerPoint templates then visit the Girlguiding Templates.


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